POKERSTARS: ORGANIC SOCIAL





THE WORK
  • I crafted organic assets for a variety of campaigns, from high-stakes events like WCOOP and EPT to online-only activations like the Gotaga Poker Night event. Notably, I streamlined design processes, enabling faster asset production, and collaborated with the Social Media team to explore innovative content ideas. Together, we enhanced our briefing processes, making them more efficient.

  • Feel free to explore my case study to delve into the details of how we shaped PokerStars' social media design.


    THE PEOPLE
      My responsibilities extended beyond design. I became the bridge between the Design Studio and the Social Media Team. I offered guidance to a select group of designers, helping improve their understanding of Social practices and the technical side of the work. I also served as the go-to person for any Social Media-related questions from our Design Studio.

      The role blended the work I did with the people I collaborated with.


    ① EVENT SUPPORT






    • In the realm of events, we've been crafting social assets to support our campaigns, promotions, and events on Social. This has included creating basic graphics, to customizing designs for Instagram, developing interactive posts for Facebook, and producing streaming assets and videos. 
    • Our aim: boost engagement and leave a lasting online impression for our players.


    WCOOP

    NJR Cup Event

    World Cup Cross Promo




     

    ② TEMPLATES & AUTOMATION







      Responsible Gaming
        We've taken a proactive approach to ensure responsible gaming across all the markets we serve. Our team has created comprehensive templates for various social formats. The implementation of these templates is especially important for tightly regulated markets, like the French one.
        These templates are designed for use throughout our Design Studio, ensuring consistency and compliance across all social channels.









      Card Games

      • I had the chance to develop a streamlined production process, specifically for our most enagaging games - ‘What are the Odds’, ‘How Many Outs’ and ‘Who has the Most Outs’. The step-by-step process makes creating a couple hundred assets a breeze.










      Table Games

        The nature of the table games creation is time-consuming, given the number of content elements and players we have. An asset library was needed to establish clear workflows and optimize production for this format.
        This made it easier to generate a large batch of posts swiftly and effectively across all markets.









      Slate

        We have invested in creating assets to enhance the functionality and aesthetics of the content produced through the Slate platform.
        Additionally, there are visual guides that empower our social team to use these assets effectively in line with our brand guidelines, ensuring that we will have quality-produced assets even from the Social Media team itself.





      ③ STREAMER EVENTS








      • Our Streamer Events represent a dynamic partnership between PokerStars and renowned French streamers, with the headline act being 'Gotaga Poker Night.' Additionally, there is 'Le Cercle,' hosted by Domingo.

        These events are a fusion of gaming and entertainment, often featuring distinguished guests such as Neymar Jr, the rapper GIMS, and cosmetics guru Gaëlle Garcia Diaz. Organized by our Social Media Team, these events are an exciting way to expanding PokerStars' presence in France.

        Behind the scenes, I played a role in producing most of the asset for the events – from organic and promotional content on social media to CRM and affiliate materials. 



















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